Anytime Fitness

Here are a couple of campaigns I worked on for Anytime Fitness while at GdB (MPLS).

The first is a campaign is called “The club for busy people.”
Artwork was used for in club signage as well as a print campaign.

The second is a TV campaign called “Working Out Sucks”,
shot by Dave Laden of Hungry Man.
This campaign never saw the light of day as it was deemed too offensive to overweight people.
As a somewhat chubby guy myself, I disagree 100%.