Negaunee - Identity/Brand

This Northern-born athletic gear start-up needed a foundation to launch its sustainable, practical, high-quality gear to the world.
So, we created a logo, brand philosophy and marketing platform
that matched their no-nonsense attitude.
A tone and look that says life is about goals not egos.
So you can wear what you are.

Created at Skully Rebels
Winner of two regional Adfed pins for photography and brand identity.