Serving Those Serving - Rebrand/Identity

Serving Those Serving is a non-profit that specializes in the
mental health and wellness of those in the service industry.

How do you speak to bartenders and servers about health and mental wellness? As direct, honest and unvarnished as they are. Getting them to realize when they need help and have someone to speak with (other than their manager) is a big lift.
So, we rebranded this non-profit organization to cut through the bullshit radar and connect with service industry professionals on their level.

Created at Skully Rebels.